Tucker Boren
Senior Director of Market Intelligence at Acquia. Atlanta, Georgia.
Tucker Boren builds competitive intelligence programs that help companies understand their market, win competitive deals, and make better product and sales decisions. He leads the competitive intelligence program at Acquia, where his work supports product marketing, sales teams, and executive decision-making.
His approach is evidence first. Claims trace to named sources. Win and loss findings come from buyer interviews, not guesses. The result is intelligence that sales teams trust and leaders can act on.
What Tucker Boren does
- Competitive intelligence programs, built end to end
- Win/loss analysis based on buyer interviews
- Battle cards and field enablement for competitive deals
- Market and competitor research for product and strategy teams
- Competitive positioning for enterprise software
Background in brief
Tucker Boren has led market and competitive intelligence at IBM, Acuity Brands, and Khoros before joining Acquia. His full background is on the About page. His talks and webinars are listed on the Speaking page.
Contact
For speaking, consulting, or professional inquiries, see the Contact page.