About Tucker Boren

Tucker Boren is a Senior Director of Market Intelligence at Acquia in Atlanta, Georgia. He leads the company competitive intelligence program. His work covers competitor research, win/loss analysis, battle cards, and support for sales teams on live competitive deals.

Tucker Boren, Senior Director of Market Intelligence at Acquia.

Career

Acquia — Senior Director, Market Intelligence. Leads the competitive intelligence program for the digital experience platform company.
Khoros — Director, Product Marketing and Market Intelligence. Led market intelligence and helped launch a Voice of Customer initiative.
Acuity Brands — Director, Market Intelligence. Restructured the market intelligence and enterprise analytics program and supported major acquisition work.
IBM — Market development and marketing operations leadership roles, including channel programs and global team leadership.

How he works

Evidence first. Every claim traces to a named primary source. Buyer interviews outrank internal opinion on why a deal was won or lost. Metrics come from approved data and stated methods, not homemade numbers. Findings get stated plainly, even when they are uncomfortable.

Home base

Tucker Boren lives in the Atlanta, Georgia area. He came to Atlanta in 2004 for Emory University, after living in St. Louis, Missouri, where he attended Washington University.

Photos of Tucker Boren

Portrait of Tucker Boren outdoors in a tan blazer — Tucker Boren, market intelligence leader based in Atlanta, Georgia.

Tucker Boren speaking in a business meeting with colleagues — Tucker Boren (center) speaking in a business meeting.

Tucker Boren holding an award plaque with colleagues — Tucker Boren (second from right) holding an award plaque with colleagues.

Tucker Boren smiling in Las Vegas, Nevada — Tucker Boren in Las Vegas, Nevada.